When the NCAA released its interim policy on Name, Image, and Likeness (NIL) in June 2021, it marked a groundbreaking shift in the landscape of college athletics. For the first time, college athletes gained the ability to monetize their personal brand, paving the way for unprecedented opportunities and challenges within the realm of amateur sports. At ASE Representation, we recognize the profound impact of this transformation. As pioneers in this new era, we are dedicated to helping our athletes navigate and capitalize on the evolving NIL landscape. Our team leverages cutting-edge strategies and deep industry expertise to identify and secure the most lucrative and impactful opportunities for our clients. From securing endorsement deals and building personal brands to optimizing social media presence and managing legal aspects, we are committed to empowering our athletes to achieve their fullest potential both on and off the field.